Recent Posts
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- Epik gets acquired again! The plot thickens…
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Okay, pedants, only 36% of new gTLDs are shrinking
Thirty-six percent of non-brand new gTLDs are shrinking, DI analysis shows.
According to numbers culled from zone files, 156 of the 435 commercial gTLDs we looked at had fewer domains yesterday than they did a year earlier.
On the bright side, that means the majority of them are still growing, but…
You: Wait, Kev, didn’t you write this exact same story yesterday, but said that 40% of new gTLDs were shrinking? Why are you now saying it’s 36%?
Me: People in the comments and on social media complained that I’d used domains under management (DUM) from May’s registry transaction reports — the most recent available — to collate the data yesterday, rather than more recent but less accurate zone files.
You: Why did they complain?
Me: I think because the May numbers show .xyz gaining on an annual basis, and yet everyone and his grandmother knows that .xyz’s numbers dropped off a cliff in July.
Your Grandmother: It’s true, they did. They lost millions…
You: Shut up, Gran. So, Kev, presumably if you do the same survey again, using the same TLDs, but use zone file data from this week instead, you’ll discover that the number of shrinking TLDs is far greater than 40%?
Me: Why would you presume that?
You: Because I also hate new gTLDs in general, not just .xyz specifically.
Me: Actually, the number of shrinking new gTLDs turns out to be smaller.
You: How come?
Me: Because only 36% of the gTLDs I surveyed had fewer numbers in their September 18, 2017 zone file than they did in their September 18, 2016 zone file.
You: So you actually over-reported the shrinkage in your first post? How come? I thought you were a shameless stooge of the new gTLD industry.
Me: I get that a lot.
You: Is .xyz at least on the list of biggest losers now?
Me: It is. Right at the top.
You: Good. I really fucking hate .xyz. What else changed? Stands to reason that some losers first time around are now gainers.
Me: Correct. Famous Four Media’s .party, for example, was a top 10 loser in the report comparing May 2016 DUM to May 2017 DUM, losing over 100,000 names, but it’s a top 10 gainer in the September-September zone file report, adding 85,000.
You: Explain.
Me: Well, .party’s reg numbers fell off a cliff in July 2016, and were still pretty depressed a year ago, but have since regained ground, presumably due to them costing less than a pack of gum.
You: Got it. Any others?
Me: It’s a similar story for .webcam, .work, .bar, .audio, .rest and a few others. They all shrunk May-May but gained September-September.
You: So, in summary, the new gTLD industry isn’t as unhealthy as you made out on Monday?
Me: Maybe. To be honest I don’t think the disparity between 36% and 40% makes a whole lot of difference. It’s still quite a lot of TLDs growing in the wrong direction. At one time, that kind of thing was virtually unheard of.
You: True dat.
Me: Anyway, can I get back to my blog post now?
You: Sure. Just don’t expect me to read to the end.
Ummmm….
I think the best guesstimate would be to use the registry reports and zone files of the report date to calculate the domains in zone / total DUMs, and apply to current domains in zone to extrapolate the likely DUMs of today.
But this is being even more pedant, I reckon.
There is also a seasonal variation in registrations that affects the gTLDs during the Summer months and net growth tends to be lower from about May to September.
.WORK is MMX not FFM? /pedantic
Not pedantic. Just a good spot that needed correcting! Thanks 🙂