Recent Posts
- The Swiss can register .swiss domains from next week
- .ai up to 425,000 domains
- A million “free” .music domains up for grabs
- D3 to get $5 million in crypto to apply for .ape gTLD
- Alibaba hit with ICANN breach notice
- New Vegas conference “Davos for Web3 interoperability”
- ICANN content policing power grab may be dead
- Cable company unplugs its dot-brand after acquisition
- Germany crosses 10,000 dot-brand domains milestone
- Founders out as Com Laude gets equity injection
- PIR’s Diaz to leave domain industry
- Some registrars have already quit ICANN’s Whois experiment
- ICANN opens $217 million Grant Program
- Internet could get one-letter gTLDs (but there’s a catch)
- .ai registry fights deadbeats with tweaked auction rules
- Amazon and Google among .internal TLD ban backers
- .ai registry advises buyers not to use GoDaddy
- .post liberalizes with new sunrise period
- Team Internet spends $41 million on content farm
- Epik backtracks on Kiwi Farms claim after legal threat
- .austin names launch on blockchain
- Freenom shuts down 12.6 million domains — report
- GoDaddy’s next .xxx contract may not be a done deal
- GlobalBlock blocking 2.5 million domains
- Microsoft moving its cloud apps from .com to .microsoft
- ICANN 79: anonymous trolls and undercover lawyers
- ICANN scores win in single-letter .com lawsuit
- Cosmetics brand terminates its gTLD
- Up to 70 jobs on the line at Nominet as .uk regs dwindle
- Governments back down on new gTLD next round delay
- Private auctions could be banned in new gTLD next round
- ICANN meeting venue “insensitive and hurtful”
- GoDaddy to start selling graphic.design domains
- GAC spinning up new gTLD curveball at ICANN 79?
- GoDaddy’s GlobalBlock supports blockchain names
- Police .uk domain takedowns dive in 2023
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- Dueling domain blocking services to launch at ICANN 79
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- Whois policy published without life-saving disclosure rule
- UK gov takes its lead from ICANN on DNS abuse
- Tucows reports 2023 results
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- ICANN spends $5 million more than planned in first fiscal half
- .art takes a million domains off its premium list
- KeyTrap ‘the most devastating vulnerability ever found in DNSSEC’
- Freenom settles $500 million Meta lawsuit and will exit domain business
- New gTLD lottery to return in 2026
- First GlobalBlock prices revealed — they ain’t cheap
- Domain universe grows on new gTLDs despite .com shrinkage
- D3 signs up crypto gTLD client number five
- GoDaddy reports strong domains growth
- How to qualify for a $40,000 gTLD
- Registry service provider evaluation handbook published
- WebUnited inks deal to “mirror” country’s TLD in the blockchain
- GoDaddy project unveils brand-blocking calculator
- Report: Monster “misappropriated” millions from Epik
- .com is shrinking but Verisign raises prices again anyway
- D3 announces fourth crypto new gTLD client
- Donald Trump loses second UDRP case
- UK cybersquatting complaints hit record low
- No excuses! PIR to pay for ALL registries to tackle child abuse
- ICANN insists it is working on linkification
- Namecheap sues ICANN over .org price caps
- GoDaddy offers free Ethereum blockchain integration
- Epik reveals who is running the company
- Epik gets acquired again! The plot thickens…
- Airline gTLD crashes and burns
- First chunks of new gTLD Applicant Guidebook drop
- Epik to reveal its owners soon
- Another crypto firm to apply for a new gTLD
- Monster and Royce are NOT involved in Epik?!
- Nominet to overhaul .uk registry, turn off some services
- Russia blames DNSSEC, not Ukraine, for internet downtime
- Team Internet says revenue beat estimates
- Sold for over $20k, insure.ai and dog.ai back in .ai’s expired names auction
- .ai helps UDRP cases rise in 2023, WIPO says
- Freenom’s domains land at Gandi after termination
- .ru domains fly off the shelf as Western sanctions bite
- ICANN picks its first ever Supreme Court
- Lebanon’s ccTLD going back to Lebanon after ICANN takeover
- ICANN picks the domain it will never, ever release
- ICANN approves domain takedown rules
- Has Epik gone “woke”?
- First bits of new gTLD Applicant Guidebook expected next week
- ICANN bans closed generics for the foreseeable
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- After 14 years, ICANN practices what it preaches on IDNs
- Weak demand for private Whois data, ICANN data shows
- .ing doing way better than .meme
- DNS Women barred from ICANN funding?
- Dev releases free open-source TLD registry platform
- INCO flips a gTLD to Identity Digital
- Anguilla fears the .ai junk drop
- Five more gTLDs get launch dates
- $10 million of ICANN cash up for grabs
- Almost 50,000 .ai domains sold in a quarter
- ICANN threatens to regulate your speech [RANT]
- Life insurance company kills dot-brand
- ICANN finds new home for Lebanon’s TLD after founder’s death
- ICANN begs people to use its new Whois service
- Shiba Inu outs itself as crypto new gTLD applicant
- Over 50,000 .ai domains sold in three months
- Amazon planning new push into registrar market?
- Registries and registrars vote ‘Yes’ to new DNS abuse rules
- ICANN predicts flattish 2025 for domain industry
- Fast-growing Gname buys another 150 registrars
- GoDaddy service to let you block domains in over 650 TLDs
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- ICANN drops the “man” from Ombudsman
- Have your say on police domain takedown powers
- Most registrars are shunning ICANN’s new Whois system
- Nominet to take over .gov.uk
- ICANN picks Istanbul for 2024 meeting
- ICANN’s private Whois data request service goes live
- .au regs slide on 2LD anniversary
- ICANN accused of power grab over $271 million auction fund
- A registrar is getting blamed for an Israeli war propaganda site
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- Google sells five-figure AI domain and six-figure .ing hack
- .blackfriday is still a bit rubbish
- Internet Naming Co acquires five more gTLDs
- Domain universe grows despite .com drag
- Did somebody spend a million bucks on a Google domain hack?
GoDaddy signs up 30 partners to lockdown-era marketing scheme
GoDaddy has signed up 30 companies to a new marketing program that it says is designed to help small business keep afloat during the coronavirus lockdown.
It’s called #OpenWeStand, and the company is doing its level best to cast it as a community “movement” rather than a way to shift product as the world stands on the precipice of pandemic-induced recession.
The companies signed up so far are: Acronis, American Express, Association for Enterprise Opportunity, Avetta, BrandCrowd, Brex, ChowNow, Digital Air Strike, Evite, Gift Up!, GoFundMe, Hello Alice, Inc. Media, Kabbage, Keap, Keysight Technologies, Moneypenny, Next Insurance, Next Street, Nextdoor, PayPal, Rocket Lawyer, Ruby, Salesforce, Seed Spot, ServiceTitan, Shaw Academy, Slack, SurveyMonkey, and Zenefits.
What are all these companies offering worried business owners? It’s not entirely clear yet, but the answer so far appears to be primarily: discounts.
Evite, for example, is offering customers a free year of its premium service, which usually goes for $249, according to the OpenWeStand web site.
Customers of GoDaddy that are also customers of collaboration tool Slack will get a 25% discount on any Slack upgrade they buy.
Food delivery aggregator ChowNow says it’s designed a loyalty scheme product designed to put uo-front fees in restaurants’ pockets at a time when delivery is basically their only option.
Inc magazine’s contribution appears to be limited to a pledge to continue publishing.
GoDaddy itself is offering free social media makeovers and marketing services.
There’s not a whole lot more in the way of offers right now, but the site has placeholders for the likes of PayPal, American Express and Salesforce to promote their offerings soon.
In terms of offering advice to small business owners, we’re looking at a collection of GoDaddy blog posts and a LinkedIn group with about 200 members.
It’s obviously far too early to say whether any of this will ultimately be useful or attractive enough to help small businesses survive the lockdown, but I also think it would be churlish to dismiss it as a cynical marketing ploy at this stage.
A slick GoDaddy video promoting #OpenWeStand, which appears to have been voiced by the soothing, avuncular gravel of Donald Sutherland, has received over 12 million views since it was published March 25, so their may be an appetite for this kind of “movement”.
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