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Webcentral to change its branding yet again after tricky takeover
Kevin Murphy,
February 3, 2021, 13:12:18 (UTC),
Domain Registrars
Pioneering Aussie registrar Webcentral is to undergo yet another rebranding under its new ownership.
The company said last week that its new strategy “will include the transition to a single brand, with a standardised set of core products”.
It also plans to bring its customer support back to Australia. It is currently outsourced overseas.
Its current brands include Melbourne IT, Netregistry, WME and Domainz. There’s no word on which of these, if any, will survive.
The company was founded as Melbourne IT and became one of the first half-dozen registrars accredited by ICANN over two decades ago.
It rebranded as Arq Group in 2018 after a series of acquisitions, and then again to Webcentral Group last year after a series of divestitures.
Late last year, it became majority-owned by a company called 5G Networks, beating a rival offer from Web.com.
That takeover is currently subject to protests to government regulators by shareholder Keybridge Capital, which believes the 5G takeover was coerced.
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