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- ICANN insists it is working on linkification
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- Epik gets acquired again! The plot thickens…
- Airline gTLD crashes and burns
- First chunks of new gTLD Applicant Guidebook drop
- Epik to reveal its owners soon
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- ICANN picks its first ever Supreme Court
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- Has Epik gone “woke”?
- First bits of new gTLD Applicant Guidebook expected next week
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- Life insurance company kills dot-brand
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- ICANN begs people to use its new Whois service
- Shiba Inu outs itself as crypto new gTLD applicant
- Over 50,000 .ai domains sold in three months
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- Registries and registrars vote ‘Yes’ to new DNS abuse rules
- ICANN predicts flattish 2025 for domain industry
- Fast-growing Gname buys another 150 registrars
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- Have your say on police domain takedown powers
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- Nominet to take over .gov.uk
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- Two more dot-brands bite the dust
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- .blackfriday is still a bit rubbish
- Internet Naming Co acquires five more gTLDs
- Domain universe grows despite .com drag
Lockdown bump sees GoDaddy double customer gains in 2020
Kevin Murphy,
February 16, 2021, 17:20:04 (UTC),
Domain Registrars
GoDaddy almost doubled its rate of customer acquisition in 2020, compared to 2019, as pandemic-related lockdown measures pushed more small businesses online.
The company last week reported that it added 1.4 million customers last year, a 7% year-on-year growth but almost double the number it added the previous year.
It ended the year with 20.6 million customers, up from 19.3 million 12 months prior.
Recognizing that coronavirus restrictions in various parts of the world were increasing demand for domains, hosting and related services, the market-leading registrar upped its marketing spend to make sure it captured as many customers as possible.
It spent $438.5 million on marketing last year, up from $345.6 million in 2019.
Its full-year revenue from domains grew from $1.35 billion to $1,51 billion. Including its other segments, company revenue was up to $3.31 billion from $2.98 billion, an 11% increase.
Domains revenue for the fourth quarter was $402.2 million, up 14.2% on Q4 2019. Total revenue for the quarter was $873.9 million, up 12.0%.
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