Amazon governments not playing ball with Amazon’s .amazon

Governments in South America are refusing to play nicely with Amazon over its controversial .amazon dot-brand.

Speaking at ICANN 74 in The Hague this morning, Brazil’s representative on the Governmental Advisory Committee said that ICANN’s decision to delegate .amazon to the retail giant a couple of years ago contravenes the multi-stakeholder process and is “incompatible with the expectations and sovereign rights of the Amazon peoples”.

Luciano Mazza de Andrade said that the Amazon Cooperation Treaty Organization, which is membered by the eight governments of the Amazonia region, wrote to Amazon in December to decline an offer to reserve a number of .amazon domains.

Amazon’s contract with ICANN contains a Public Interest Commitment that grants ACTO and its members one usable .amazon domain each, and 1,500 blocks overall for culturally sensitive strings.

The company had given ACTO a December 19 deadline to submit its list of strings, but it seems its members do not acknowledge the contract’s validity.

“Among other points it underlined that ACTO member states did not give consent to the process of adjudication of the .amazon top-level domain and that they did not consider themselves bound by said decision or the conditions attached to it including the above mentioned Public Interest Commitment,” Brazil’s rep said.

He added that “the adjudication of the top-level domain to a private company without our approval and authorization does not respect the applicable rules, expressly contravenes the multistakeholder nature of ICANN’s decision-making process of interest, and is incompatible with the expectations and sovereign rights of the Amazon peoples.”

ACTO has previously described the delegation of .amazon as “illegal and unjust”.

Amazon has a handful of live .amazon domains, which redirect to various services on amazon.com.

Google to launch a shopping-themed gTLD next week

Google is dipping into its bag of dormant gTLDs again, planning to start selling a shopping-themed string next week, apparently having abandoned plans to use it as an exclusively YouTube-related space.

The gTLD is .channel, which it applied for 10 years ago as a closed, Google-only gTLD, with this mission statement:

The sole purpose of the proposed gTLD, .channel, is to host select YouTube channels’ digital content. The proposed gTLD will introduce a dedicated Internet space in which select YouTube channel providers can link to the content hosted on their respective YouTube page.

But the company has changed its mind in the intervening decade and the new plan bears little resemblance to the application.

Now, we’re looking at something commerce-themed that at least at first will be sold via hand-picked channel partners. There’s no mention of YouTube in the registry’s new policies, which state:

.channel domain names are intended solely for use by creators and publishers to host or redirect to storefronts featuring digital and physical products, and audience-building mechanisms for the purpose of monetization.

That sounds rather like it’s going up against the likes of .shop, .store and .shopping.

While a weaker string, Google’s brand carries a lot of weight when it comes to new gTLD sales, and it sounds like the company is going to lean into partners for its initial wave of registrants a little like Amazon did with .bot.

The current launch plan submitted to ICANN calls for a year-long Limited Registration Period starting May 2, saying:

prospective registrants may submit an application to register a .channel domain name through an onboarded content creation platform (each, a “Platform”) on which the prospective registrant has an account.

Platforms will review applications and work with Registry Operator to have domains registered to prospective registrants

I’m speculating a bit here, but I’m guessing we’re talking about e-commerce and storefront-creation services, which could include both registrars and non-registrars.

Before the LRP, the company has told ICANN (pdf) that the invitation-only Qualified Launch Period for .channel will begin on March 29 and run to May 2.

This period, where domains may carry a premium fee, gives the registry a chance to build up its base of anchor tenants who can be leveraged to market .channel to a broader customer base.

Trademark owners will want to note that the sunrise period runs from April 5 to May 9. They’ll have to launch a rules-compatible storefront or keep their domains defensively dark.

There’s no word on general availability yet.

Another new gTLD applicant lawyers up on ICANN

Another rejected new gTLD applicant has filed an Independent Review Process complaint against ICANN, claiming the org failed to follow proper procedures on fairness and transparency.

And I think it’s got a pretty good chance of winning.

A Bahrain company called GCCXI has filed the IRP, eight years after its application for .gcc was thrown out by ICANN on the vague advice of its Governmental Advisory Community.

.gcc is for Gulf Cooperation Council, the short-hand English name for the Cooperation Council for the Arab States of the Persian Gulf, a proto-union of six states on the east coast of the Arabian peninsula.

The applicant’s problem is that it’s not affiliated with, nor supported by, the GCC or its member states.

The GAC, in its controversial Beijing communique of April 2013 objected to GCCXI’s application in the same breath and under the same power as it objected to DotConnectAfrica’s .africa bid.

Back then, the GAC was much more secretive than it is today, and did not have to provide a rationale for its advice. Its powers to object to gTLD applications pretty much amounted to a veto.

ICANN dutifully followed the GAC’s advice, throwing out the .gcc application later that year.

The applicant has evidently been trying to get ICANN to change its mind, using the Request for Reconsideration and then Cooperative Engagement Processes, since early 2014. That CEP concluded in May, and GCCXI filed for IRP in June.

Why did the CEP — a form of arbitration designed to avoid expensive IRP complaints and lawsuits — take so long and ultimately fail?

Don’t look to the IRP complaint published by ICANN (pdf) for answers — it’s redacted the whole ruddy lot, a few pages of text, without explanation.

That’s ironic given that a lack of transparency is one of GCCXI’s beefs against the org, along with an alleged failure to follow its bylaws on neutrality and fairness.

ICANN has ignored all of its carefully developed and documented policies, and instead has kowtowed to unspecified government concerns — devising a secret process to kill Claimant’s investment and opportunity, and completely disregarding the public interest in delegating the TLD for use.

The continued fight for a gTLD it surely has no hope of ever operating is a ballsy move by the applicant.

It’s roughly equivalent to some random European company applying to run .eu to represent the geographic region of EU member states without the consent of the EU institutions themselves and then complaining when it’s told to take a walk.

But that doesn’t necessarily mean it will lose the IRP. In fact, I think it has a pretty good chance of winning.

GCCXI does not deserve to prove it should be given .gcc, it only needs to show that ICANN broke its own bylaws.

DotConnectAfrica, which was rejected by the GAC and then ICANN for pretty much the same unsubstantiated reasons — the GAC “veto” — won its IRP in 2015, with the panel finding that ICANN accepted the GAC’s unexplained advice without even rudimentary due diligence, violating its commitment to fairness.

It was particularly embarrassing for the GAC, whose then-chair admitted that the committee deliberately kept its advice vague and open to interpretation

While .africa is not exactly the same as .gcc (the former is officially a geographic string, the latter is not), GCCXI had DCA had their applications rejected based on the exact same piece of GAC advice.

It’s also similar to Amazon’s IRP fight for .amazon, which it won. That bid was also kicked out as a result of ICANN’s adoption of opaque GAC advice from the Beijing communique.

You’ve got to think GCCXI has a decent shot at a victory here, though if recent IRPs and general ICANN foot-dragging on accountability are any guide we won’t know for a couple years.

Amazon has started using hard-won .amazon

Amazon has started using its controversial dot-brand gTLD, .amazon.

Six domains — ads.amazon, alexa.amazon, echo.amazon, kindle.amazon, prime.amazon and primevideo.amazon — appear to have come online in the last month or so and all resolve.

Proponents of the dot-brand concept may be mildly disappointed to note that they’re all currently just redirects to the regular amazon.com site. There’s no .amazon branding in the URL bar.

The redirects do not appear to be geo-targeted. Even in the UK, I get punted to the US site.

Still, it’s a rare example of a gTLD in Amazon’s portfolio that’s actually being used. Others, such as .book, have been in the root for many years but have yet to launch.

You’ll recall that Amazon applied for .amazon in 2012 but it was not until last year that it was finally delegated.

The company encountered serious push-back from the Amazon Cooperation Treaty Organization, representing the South American nations in the Amazonia region.

Amazon has offered each nation and ACTO itself the opportunity to register names for their own use in .amazon, but none have yet taken up the offer.

Amazon waves off demand for more government blocks

Amazon seems to have brushed off South American government demands for more reserved domains in the controversial .amazon gTLD.

VP of public policy Brian Huseman has written to Amazon Cooperation Treaty Organization secretary general Alexandra Moreira to indicate that Amazon is pretty much sticking to its guns when it comes to .amazon policy.

Moreira had written to Huseman a few weeks ago to complain that the Public Interest Commitments included in Amazon’s registry contract with ICANN do not go far enough to protect terms culturally sensitive to the Amazon region.

She wanted more protection for the “names of cities, villages, mountains, rivers, animals, plants, food and other expressions of the Amazon biome, biodiversity, folklore and culture”.

ACTO also has beef with an apparently unilateral “memorandum of understanding” (page 8 of this PDF) Amazon says it has committed to.

That MoU would see the creation of a Steering Committee, comprising three Amazon representatives and nine from ACTO and each of its eight member states, which would guide the creation and maintenance of .amazon block-lists.

ACTO is worried that the PICs make no mention of either the committee or the MoU, and that Huseman is the only signatory to the MoU, which it says makes the whole thing non-binding.

Moreira’s August 14 letter asked for Amazon and ACTO to “mutually agree on a document”, and for the PICs to be amended to incorporate the MoU, making it binding and enforceable. She also asked for potentially thousands of additional protected terms.

Huseman replied August 28, in a letter seen by DI, to say that Amazon is “committed to safeguard the people, culture, and heritage of the Amazonia region” and that the PICs and MoU “have the full backing and commitment” of the company.

He added:

We are disappointed that we have not yet received the names and contact information of those within ACTO who might serve on the Steering Committee contemplated in the MOU because their knowledge and help could be very beneficial as we move forward to implement the PICs.

The letter does not address ACTO’s demand for a binding bilateral agreement, nor the request for additional blocks.

ICANN itself is no longer a party to these negotiations, having washed its hands of the sorry business last month.

Countries ask Amazon for thousands more domain blocks

The eight South American nations of the Amazon region are demanding Amazon block more domain names in the recently delegated .amazon gTLD.

Amazon Cooperation Treaty Organization secretary general Alexandra Moreira has written to Amazon VP of public policy Brian Huseman to complain that Amazon’s current set of “cultural” safeguards do not go far enough.

The August 14 letter, which was forwarded to DI, seems to mark a new phase of bilateral talks, after ICANN washed its hands of its reluctant role of third-party facilitator last month.

Currently, .amazon is governed by a set of Public Interest Commitments in its registry contract designed to protect the “Culture and Heritage specific to the Amazonia region”.

ACTO, as well as disagreeing with the use of the term “Amazonia”, has a narrow interpretation of the PICs that Moreira says is “insufficient to ensure respect for the historic and cultural heritage of the Amazon region”.

Under ACTO’s reading, Amazon is only obliged to block a handful of domains from use, namely the words “OTCA”, “culture”, “heritage”, “forest”, “river”, “rainforest”, the names of indigenous peoples and national symbols.

Moreira writes:

That would leave out a vast number of terms that can still cause confusion or mislead the public about matters specific to the Amazon region, such as the names of cities, villages, mountains, rivers, animals, plants, food and other expressions of the Amazon biome, biodiversity, folklore and culture.

ACTO wants the list of protected domains to be expanded to include these additional categories, and for Amazon and ACTO to sign a binding agreement to that effect.

Given that the Amazon forest is home to literally tens of thousands of distinct species and Brazil alone has over 5,500 municipalities, this could translate to a hell of a long list.

I should probably note that the .amazon PICs also offer ACTO the chance to block 1,500 strings of its own choosing, so ACTO’s narrow interpretation may not tell the whole story.

ICANN washes its hands of Amazon controversy

ICANN has declined to get involved in the seemingly endless spat between Amazon and the governments representing the Amazonia region of South American.

CEO Göran Marby has written to the head of the Amazon Cooperation Treaty Organization to say that if ACTO still has beef with Amazon after the recent delegation of .amazon, it needs to take it up with Amazon.

ACTO failed to stop ICANN from awarding Amazon its dot-brand gTLD after eight years of controversy, with ICANN usually acting as a mediator in attempts to resolve ACTO’s issues.

But Marby yesterday told Alexandra Moreira: “”With the application process concluded and the Registry Agreement in force, ICANN no longer can serve in a role of facilitating negotiation”.

She’d asked ICANN back in May, shortly before .amazon and its Japanese and Chinese translations hit the root, to bring Amazon back to the table for more talks aimed at getting ACTO more policy power over the gTLDs.

As it stands today, Amazon has some Public Interest Commitments that give ACTO’s eight members the right to block any domains they feel have cultural significance to the region.

Marby told Moreira (pdf) that it’s now up to ACTO to work with Amazon to figure out how that’s going to work in practice, but that ICANN’s not going to get involved.

Amazon finally gets its dot-brands despite last-minute government plea

Amazon’s three long-sought dot-brand gTLDs were added to the DNS root last night, despite an eleventh-hour attempt by South American governments to drag the company back to the negotiating table.

.amazon, along with the Japanese and Chinese translations — .アマゾン (.xn--cckwcxetd) and .亚马逊 (.xn--jlq480n2rg) — and its NIC sites have already gone live.

Visiting nic.amazon today will present you with a brief corporate blurb and a link to Amazon’s saccharine social-responsibility blog. As a dot-brand, only Amazon will be allowed to use .amazon domains.

The delegations come despite a last-minute plea to ICANN by the eight-government Amazon Cooperation Treaty Organization, which unsuccessfully tried to insert itself into the role of “joint manager” of the gTLDs.

ACTO believes its historical cultural right to the string outweighs the e-commerce giant’s trademark, and that its should have a more or less equal role in the gTLD’s management.

This position was untenable to Amazon, which countered with a collection of safeguards protecting culturally sensitive strings and various other baubles.

Talks fell through last year and ICANN approved the gTLDs over ACTO’s objections.

ACTO’s secretary-general, Alexandra Moreira, wrote to ICANN (pdf) May 21 to take one last stab at getting Amazon back in talks, telling CEO Göran Marby:

the name “Amazon” pertains to a geographical region constituting an integral part of the heritage of its countries. Therefore, we Amazonians have the right to participate in the governance of the “.amazon” TLD.

…

Our side is ready to resume negotiations on the TLD’s governance with the Amazon Corporation., from the point where their side interrupted it, with a view to arriving at a satisfactory agreement.

Her letter came in response to an earlier Marby missive (pdf) that extensively set out ICANN’s case that talks fell apart due to ACTO repeatedly postponing and cancelling scheduled meetings.

Despite the fact that Amazon’s basically got what it wanted, seven years after filing its gTLD applications, ACTO’s members didn’t get nothing.

The contracts Amazon signed with ICANN back in December have Public Interest Commitments in them that allow the governments to reserve up to 1,500 culturally sensitive strings from registration, as well as giving each nation its own .amazon domain.

Amazon governments vow revenge for “illegal and unjust” ICANN decision on .amazon

The eight nations of the Amazon Cooperation Treaty Organization are unhappy that ICANN is giving .amazon to Amazon the retailer and have vowed to spread the word that ICANN has acted “illegally”.
ACTO secretary general Alexandra Moreira has written (pdf) to ICANN CEO Göran Marby to say: “We consider this decision an illegal and unjust expropriation of our culture, tradition, history and image before the world.”
She said that ACTO is now “committed to disseminating news of this situation to all relevant groups”, adding:

the international community should be aware of the very real consequences or ramifications (be it economic, environmental, cultural or related to questions of sovereignty) of granting exclusive access to the domain “.Amazon” to a single company.

The delegation of .amazon to Amazon the company, “jeopardizes the continued well-being of the societies that live there”, she wrote, with no elaboration.
Amazon was last month told it could have the gTLD after a years-long battle with ACTO and the ICANN Governmental Advisory Committee, which had advised ICANN by consensus to reject the .amazon application.
That consensus broke last year when the US government basically said enough was enough and refused to continue back the eight South American governments’ plight.
Under the terms of Amazon’s contract, it has to protect hundreds of culturally sensitive second-level domains of ACTO’s choosing, and to give each of its members a single domain that they can use to promote their portion of the Amazonian region.
ACTO had wanted more, basically demanding joint ownership of .amazon, which Amazon refused.
It remains to be seen whether ACTO’s reaction will be limited to harsh language, or whether its members will actively try to disrupt ICANN activities. The next GAC-ICANN face-to-face, set for Cancun in March, could be interesting viewing.

Amazon beats South America! Dot-brand contracts now signed

Amazon has prevailed in its seven-year battle to obtain the right to run .amazon as a branded top-level domain.
The company signed contracts for .amazon and the Chinese and Japanese translations on Thursday, despite years-long protests from the eight South American governments that comprise the Amazon Cooperation Treaty Organization.
This means the three gTLDs are likely to be entered into the DNS root system within a matter of weeks, after ICANN has conducted pre-delegation testing to make sure the registry’s technical systems are up to standard. The back-end is being provided by Neustar, so this is pretty much a formality.
.amazon is pretty much a done deal, in other words, and there’s pretty much nothing ACTO can do within the ICANN system to get the contract unsigned.
ACTO was of course angry about .amazon because it thinks the people of the Amazonia region have greater rights to the string than the American e-commerce giant.
It had managed to muster broad support against the gTLD applications from its Governmental Advisory Committee colleagues until the United States, represented on the GAC by the National Telecommunications Administration did a U-turn this November and withdrew its backing for the consensus.
This coincided with Amazon hiring David Redl, the most-recent former head of the NTIA, as a consultant.
The applications were originally rejected by ICANN due to a GAC objection in 2013.
But Amazon invoked ICANN’s Independent Review Process to challenge the decision and won in 2017, with the IRP panel ruling that ICANN had paid too much deference to unjustified GAC demands.
More recently, ACTO had been demanding shared control of .amazon, while Amazon had offered instead to protect cultural interests through a series of Public Interest Commitments in its registry agreements that would be enforceable by governments via the PIC Dispute Resolution Procedure.
This wasn’t enough for ACTO, and the GAC demanded that ICANN facilitate bilateral talks with Amazon to come to a mutually acceptable solution.
But these talks never really got underway, largely due to ACTO internal disputes during the political crisis in Venezuela this year, and eventually ICANN drew a line in the sand and approved the applications.
After rejecting an appeal from Colombia in September, ICANN quietly published Amazon’s proposed PICs (pdf) for public comment.
Only four comments were received during the month-long consultation.
As a personal aside, I’d been assured by ICANN several months ago that there would be a public announcement when the PICs were published, which I even promised you I would blog about.
There was no such announcement, so I feel like a bit of a gullible prick right now. It’s my own stupid fault for taking this on trust and not manually checking the .amazon application periodically for updates — I fucked up, so I apologize.
PICs commenters, including a former GAC vice-chair, also noticed this lack of transparency.
ACTO itself commented:

The proposed PIC does not attend to the Amazon Countries public policy interests and concerns. Besides not being the result of a mutually acceptable solution dully endorsed by our countries, it fails to adequately safeguard the Amazon cultural and natural heritage against the the risks of monopolization of a TLD inextricably associated with a geographic region and its populations.

Its comments were backed up, in pretty much identical language, by the Brazilian government and the Federal University of Rio de Janeiro.
Under the Amazon PICs, ACTO and its eight members each get a .amazon domain that they can use for their own web sites.
But these domains must either match the local ccTLD or “the names of indigenous peoples’ groups, and national symbols of the countries in the Amazonia region, and the specific terms OTCA, culture, heritage, forest, river, and rainforest, in English, Dutch, Portuguese, and Spanish”.
The ACTO nations also get to permanently block 1,500 domains that have the aforementioned cultural significance to the region.
The ACTO and Brazilian commenters don’t think this goes far enough.
But it’s what they’ve been given, so they’re stuck with it.