Neustar becomes “world’s largest registry” with $87m ARI buy

Consolidation in the domain name industry continued last night with Neustar’s $87 million acquisition of Bombora Technologies, the holding group for ARI Registry Services and AusRegistry.
Bombora CEO Adrian Kinderis told DI that the deal makes Neustar the “biggest registry services back-end provider on the market”, as measured by the number of TLDs on its platform, which now weighs in at over 400.
Kinderis and Neustar registry VP Sean Kaine said that the acquisition — conceived as so many deals are, Kinderis joked, in a “drunken ICANN bar” — is not so much about consolidation and more about growth opportunities.
Neustar will be able to cross-sell its suite of identity, security and marketing services, which Bombora does not offer, into ARI’s 100+ TLD client base. It will also be able to pitch ARI’s consulting services to its own clients.
Neustar also gets a “beachhead” in the Asia-Pacific region. While Bombora may not be a hell of a lot closer to Asia than Neustar, it’s in a much more convenient time zone.
Neustar currently faces the losing about half of its annual revenue — some $475 million — due to the loss of its contract to administer telephone number portability in North America.
That contract has been won by Ericsson, but Neustar has sued the US Federal Communications Commission in an attempt to keep it.
The Bombora acquisition won’t exactly fill the gap. The company had $20.6 million in revenue in 2014 and is expected to contribute $8 million to Neustar’s top line in 2015.
The deal is for AUD 118 million, which works out to roughly USD 87 million. Kinderis and business partner Simon Delzoppo will be the primary beneficiaries — between them they held a majority shareholding in Bombora.
The deal includes all of the company’s subsidiaries: ARI, AusRegistry and new gTLD operators such as dotShabaka.
ARI clients will notice a change of branding — the ARI and Bombora brands are to go almost immediately — but no technical changes at first.
“We’re going to continue to operate two registry systems right now,” Kaine said.
One business where there will be even less visible change is AusRegistry, which operates .au.
The AusRegistry brand is staying and .au will continue to be run in Australia, per the terms of the company’s contract with ccTLD policy overseer auDA.
“The .au contract is very important to Bombora,” Kinderis said. “If we had thought there would be any negative impact to that contract we would not have embarked on a deal.”
Kinderis, whose new job title has yet to be agreed, said he expects to take a “prominent role” in Neustar’s registry business. He said he expects to stay with the company “for a long time yet”.
“I want to see Neustar snapping at the heels of Verisign and I’d love to be able to contribute to that,” he said. “We’ve been punching above our weight and now we’re one of the heavyweights.”

What split? TLD webinar series folded into the DNA

A TLD operators’ webinar series initially cast as a community group has been folded in to the Domain Name Association.
The DNA has announced the creation of the DNA University, which promises to pick up where the TLD Operators Webinar left off.
Tony Kirsch of ARI Registry Services has been appointed inaugural “Dean” of the University.
The first webinar will be entitled “Premium Domain Name Planning” and will be held July 28 at 1500 UTC.
Future webinars, which are open to all registries, registrars and new gTLD applicants, will address subjects including IDNs, rights protection, contractual compliance, and many more.
The TLD Operators Webinar was originally called the TLD Operators Community and characterized as a new industry group, which led to gossip about a split within the DNA.
The program was hurriedly re-branded and re-domained to clarify that it was more, as ARI CEO Adrian Kinderis put it, “a one off effort by our consultancy team to get everyone together for a chat.”
Now it’s just a service under the DNA umbrella.

Renewals at 55% as first new gTLD junk drop begins

The first new gTLD to go live is seeing its first-year renewals at 55% one year after hitting general availability.
dotShabaka Registry’s شبكة. (or “.shabaka”, the Arabic for “.web”) has also seen its zone file shrink by about 27% over the last two weeks.
The zone peaked at 2,069 domains on February 1, 2015, but today stands at 1,521. Exactly one year ago, it was at 1,561 names.
The zone is smaller today than it was just two weeks after GA began, in other words.
“We can confirm we’re seeing renewal rates for names due in February at around 55%,” Adrian Kinderis, CEO of ARI Registry Services, which runs .shabaka’s back-end, told DI in a statement.
The registry added 1,608 domains in February 2014, 1,400 of those in the first half of the month.
The 55% is the number of domains that were renewed before their February expiry date. The full number for February will not be known until the grace period ends in mid-April.
“We have a handful of cancel renews and all other expired domains are in the auto-renew period,” he said. “It’s too early to examine the numbers for renews post-expiry date, but we expect this will increase the overall tally.”
“Given the market conditions we face in the region, the results align with our forecasts and we expect the numbers to improve for renewals due in the coming weeks and months,” he said.
In gTLDs, domains can enter a Auto Renew Grace Period for up to 45 days after expiration, during which they can still be renewed by their registrant and may or may not appear in the zone file.
It wouldn’t be fair on other new gTLD registries to read to much into these numbers, assuming they do not improve, as شبكة. is a bit of an unusual case.
It’s seen low registration volume, despite the apparently attractive string, largely because it’s restricted to Arabic script at the second level and the Arabic-speaking market is in its infancy.
When شبكة. launched there were no registrars offering an end-to-end Arabic shopping cart, Kinderis said. He added:

The most significant problem still remains demand and consumer awareness…
In regards to demand, the lack of awareness is a direct result of little to no marketing in the region. Apart from our own efforts, there has been little marketing or education programs deployed to increase awareness of new Top-Level Domains and Arabic script domain names.
We have even limited our marketing efforts because we identified early that market readiness is inadequate. Any large investment in marketing from dotShabaka Registry at the moment would be premature and wasteful until supply, demand and universal acceptance issues have been addressed.

He called on ICANN and its recently created Middle East Working Group to focus on ways to increase awareness and demand for domain names in the region. To date, it’s focused too much registrars and technical issues, he said.
شبكة. has its own set of issues and is probably not the best test case for new gTLDs in general.
That’s going to come soon. Donuts’ first batch of gTLDs — .guru, .bike, .holdings, .plumbing, .singles, .ventures and .clothing — had their base-price GA anniversary on February 4, and it appears that domains have already started to drop.
There’s little indication of anything amiss in the .guru zone file so far but the other six are down slightly — by maybe 100 or so names apiece, or less than 1% each — over the last two weeks.
Donuts executives have said they expect first-year renewals to be strong, but we’ve got a few weeks left before anyone will be in a position to know for sure.

.cancerresearch — a role model for dot-brands?

.cancerresearch went live today with an interesting, and possibly unique to date, take on the new gTLD concept.
It’s technically not a dot-brand under ICANN rules, but there are no firm plans to start selling registrations to third parties yet and the people running it are pointing to it as a possible model from which dot-brands could draw inspiration.
The registry, the charitable Australian Cancer Research Foundation, is working heavily with back-end provider ARI Registry Services and has recruited the ad agency M&C Saatchi for the promotion.
It’s reserved about 80 .cancerresearch domain names for its own “promotional purposes” — permissible under ICANN rules — and gone live today with a handful of web sites designed to raise awareness about and funds for cancer research.
I say it looks possibly unique because, despite the multiple domains in play, it basically looks and feels like one web site.
Start at home.cancerresearch, click a link entitled “Donate” and you’ll be taken to donate.cancerrresearch. Click a link about lung cancer, you’ll go to lung.cancerresearch. There’s another link to theone.cancerresearch, soliciting donations.
Unless you’re looking at the address bar in your browser, you’d be forgiven for assuming you’re on the same web site. The sites on the different domains are using the same style, same imagery, and are obviously part of the same campaign.
That’s not particularly innovative, of course. Redirecting users to other domains within the same web site experience happens all the time. But I don’t think I’ve seen it done before with a new gTLD. Navigation-wise, it seems to have a degree of novelty.
Tony Kirsch, head of global consulting at ARI, said that what the ACRF is doing could “help give dot-brand holders struggling with a wait-and-see approach a real example of what can be done”.
.cancerresearch isn’t a dot-brand under ICANN’s strict Specification 13 rules, however. It’s more like an unofficial ‘closed generic’ at this point.
The gTLD is launching today — with mainstream media coverage — without a confirmed Sunrise date. Right now, nobody apart from the registry can own a domain there.
And while Kirsch told DI that .cancerresearch will be available to third parties, he also said that there will be strict eligibility requirements. Those requirements are still “TBD”, however.
There are also no accredited registrars for the gTLD at this point, he confirmed.

New gTLD registries increasingly attacking .com

Is .com “silly” and “meaningless”?
That’s what some new gTLD registries would have you believe.
In separate blog posts over the last week, Donuts and ARI Registry Services have gone on the offensive, dismissing .com as an irrelevant relic of a bygone age.
ARI CEO Adrian Kinderis branded .com as “meaningless and unintuitive” in a post slamming the Board of Racing Victoria, an Australian horse-racing organization, for the purchase of racing.com for (he claimed) $500,000.
New gTLDs with more semantic relevance to horse racing or geographic regions will make this purchase look “silly” in future, he said.

Take for instance .racing which is set to launch soon. It would offer a more creative and relevant domain name such as horses.racing, victorian.racing or vichorses.racing.

He also said that most Australians are conditioned to visit .com.au (for which ARI provides the registry back-end), which will lead to traffic leakage from racing.com to racing.com.au.

The problem is that racing.com does not have an intrinsic connection with Victorian horse racing that would lend itself to intuitive navigation and recall.

Donuts had a similar message in a blog post last week.
Donuts vice president Mason Cole said on that company’s blog that .com is “diluted and meaningless” when compared to more vertically oriented TLDs such as Donuts’ .photography and .bike.

It adds nothing to an identity. Except perhaps to say, “I’m on the Internet somewhere.” .COM is “1999” — not “today,” and definitely not the future. New .COM registrations are extraordinarily long and much less meaningful when compared to a new registration in a new gTLD. And with its recent price decreases on new registrations (which apparently is necessary to match their low quality), .COM now means “low quality and cheap.”

It will be interesting to see whether this kind of messaging will be carried over from lightly trafficked corporate blogs into more mainstream new gTLD marketing by registries.
What do you think? Do Donuts and ARI have a point? Is .com meaningless? Will it fall out of fashion? Is going negative on legacy gTLDs a wise strategy for new gTLD companies?

ARI and Radix split on all new gTLD bids

Radix no longer plans to use ARI Registry Services for any of its new gTLDs, I’ve learned.
The company has already publicly revealed that CentralNic is to be its back-end registry services provider for .space, .host, .website and .press, but multiple reliable sources say the deal extends to its other 23 applications too.
I gather that the split with ARI wasn’t entirely amicable and had money at its root, but I’m a bit fuzzy on the specifics.
The four announced switches are the only four currently uncontested strings Radix has applied for.
Of Radix’s remaining active applications, the company has only so far submitted a change request to ICANN — which I gather is a very expensive process — on one, .online.
For the other 22, ARI is still listed as the back-end provider in the applications, which have all passed evaluation.
Radix is presumably waiting until after its contention sets get settled before it goes to the expense of submitting change requests.

CentralNic gets its foot in the door as Famous Four back-end

New gTLD portfolio applicant Famous Four Media has selected CentralNic to provide back-end registry services, joining existing providers ARI Registry Services and Neustar.
CentralNic will be “a preferred provider” of Domain Venture Partners, which is the parent company of Famous Four’s 60 new gTLD applicants, according to a joint statement issued by the companies today.
Neither firm wanted to give any firm details about how CentralNic fits into Famous Four’s strategy, such as whether CentralNic might replace existing back-ends as it did with 27 formerly GMO Registry bids.
Famous Four is already partnered with Neustar on 52 new gTLD applications and ARI on five more.
DVP chief operating officer Charles Melvin told DI in a statement:

CentralNic will sit as one of our preferred backend technology partners. We are in the process of agreeing terms with a limited number of select providers to sit on our preferred panel. Until such agreements have been put in place it would be inappropriate for us to comment on them.

The deal is related to DVP II, an investment vehicle through which DVP hopes to raise up to $400 million “to acquire Top-Level Domain registries, some of which are already live.”
We were leaked a copy of a June 2013 investor presentation related to DVP II, in which the company said its back-end partner had “the lowest fees in the industry”.
With its new “preferred panel”, it looks like the company is hedging its bets.

Aussie telco to apply for dot-brand gTLD

ARI Registry Services has managed to persuade another client to come clean about its dot-brand gTLD plans.
According to a report in the Australian press, Perth-based carrier/ISP iiNet plans to apply for .iinet using ARI for application support.
The report also states that rival telco Optus is mulling its options, while Telstra is saying it will not apply.
ARI has previously announced Singapore telco StarHub and the Australian Football League as dot-brand clients.