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.CLUB CEO on selling to GoDaddy, Clubhouse, and .club’s “twerking moment”

Kevin Murphy, April 7, 2021, Domain Registries

.CLUB Domains CEO Colin Campbell says he’s planning to continue to promote the .club gTLD long after its acquisition by GoDaddy Registry, announced earlier today, closes.

The deal was one of several announced last night by GoDaddy, the highlight being the $120 million purchase of MMX’s portfolio of 28 gTLD contracts.

While the price of the .club deal was not disclosed, Campbell confirmed that it’s a contract reassignment rather than a purchase of the company. He’s not expecting any ICANN regulatory friction, pointing out that .club is relatively small fry in the grand scheme of things.

But .club is arguably one of the success stories of the new gTLD program.

It currently stands at over a million domains under management, recently boosted by the launch of the third-party audio conferencing app Clubhouse, which has driven demand.

“I think Clubhouse was the twerking moment for .club,” Campbell said. “It’s the moment everyone realized — holy shit this is the best domain on the market to start a community, to start a club.”

“Our volume of premium domains went up 700% in January,” he said. “We exploded.”

I understand a “twerking moment” to be a nodal point in a business’s performance so sensational that one feels obliged to stand up at one’s desk and “twerk“. I’d rather not think about it too much, to be honest.

Campbell said the volume decline .club was experiencing prior to Clubhouse launching — its zone file shrank by 200,000 names in 2020 — is misleading as a metric of measuring growth.

“We’ve always been growing,” he said. “What we’ve been doing the last few years is raising prices for the first year, so our quality of registrations is higher now than it’s ever been. Volume’s a joke… what we’re talking about is real registrations, real users. It’s all about usage.”

He was ambivalent on whether the GoDaddy deal would have happened without the Clubhouse boost.

“.club was growing very fast with real usage,” he said. “Clubhouse had nothing to do with this — in my opinion — but who knows, you’d have to ask GoDaddy.”

It seems .CLUB Domains the company will wind up eventually, but Campbell said it will continue to promote the TLD even after the deal closes in a few months.

“I will never stop supporting .club, this is part of my DNA,” Campbell said. Pressed, he said that the company will continue to operate until at least the end of the year.

But why sell his baby? Campbell said “.club was never for sale”, so it appears GoDaddy reached out to .CLUB first. But Campbell sees GoDaddy as a safe pair of hands.

“The people that run GoDaddy Registry are Nicolai [Bezsonoff], and Lori Anne [Wardi], who were the co-founders of .co and they’ve done a good job of promoting .co and I really believe that can promote .club in a similar way,” Campbell said.

.club back over a million names as Clubhouse drives growth

Kevin Murphy, February 3, 2021, Domain Registries

The .club gTLD’s zone file is back into seven figures as of last week, largely due no doubt to the increasing popularity of the new Clubhouse app.

As of yesterday, 1,005,145 domains could be found in the .club file, up from a recent low of 960,000 in early January.

The Clubhouse app, unaffiliated with .CLUB Domains, launched in April last year but started gathering mainstream media attention in mid-January, prompting a flurry of speculation in .club names. From what I gather, it’s an audio chatroom service.

It’s currently invitation-only, and only available on Apple’s iOS devices, which limits it reach. One assumes there could be upside potential for .club when the app fully opens up.

.club peaked at about 1.25 million domains in late 2019.

Amid .club boom, one AV vendor is blocking the whole damn TLD

Kevin Murphy, January 27, 2021, Domain Registries

.club may be experiencing a mini-boom in sales due to the popular new Clubhouse app, but one antivirus vendor has reportedly decided to block the entire TLD.

According to Forbes, the free MalwareBytes Browser Guard plug-in will warn users attempting to visit .club sites that it’s a “suspicious top-level domain”, adding that .club is “frequently used by scam or phishing sites, but can be used by legitimate websites as well”.

Users can click through to dismiss the warning and visit the site if they choose.

It seems a lot like overkill or an algorithmic glitch to me — .club has never been a particularly malware-friendly TLD. According to SpamHaus, only 0.9% of the .club domains that it’s seen in the wild could be considered “bad”.

After a disappointing second half of 2020, which saw about 300,000 domains disappear from its zone file, .club has seen a bit of a recovery in the last two weeks, largely due to a popular new audio social media app called Clubhouse.

Since the app started getting media attention earlier this month, .club has become the latest TLD hit by domain investor speculation with .CLUB Domains CEO Colin Campbell describing sales on January 15 as “absolute pandemonium”.

While .club has added about 30,000 domains to its zone since then, it’s not yet enough to counteract last year’s decline in volume. Luckily for .CLUB, many of its sales have been of premium-priced names.

It’s unlikely that these latest registrations are related to the MalwareBytes block.